777 Series10 LBS · 4.54 KG
◆ Truck Art Edition
Extra Long Grain · Basmati
777 XXXL
Extra-long-grain Basmati in our signature phool-patti livery — a piece of the road, on your shelf.
From Punjab's rice belt to kitchens in 20+ countries — premium Basmati, long-grain, Himalayan Pink Salt and authentic Pakistani foods, milled with thirty-five years of family craft.
Founded in 1988 in Lahore, Ahmed Associates Rice Mills began with a single objective: bring the world's finest Pakistani rice to international markets. Three and a half decades on, we've grown from one mill into a trusted name in global food export — without losing the personal commitment that defines a family business.
We source exclusively from Punjab's renowned rice-growing belt. Every lot is scrutinised, matured for optimum flavour, then processed on state-of-the-art SATAKE and MEYER milling lines — for consistent, export-grade results, lot after lot.
A short look inside Ahmed Associates Rice Mills — the Punjab fields we source from, our SATAKE & MEYER milling lines, and the standard behind every shipment.
Basmati lives and dies by the grain — its length, its aroma, the way it doubles on the boil. Select a variety to see its profile.
Each label is built for a specific market and buyer — from premium retail to high-volume foodservice.
Extra-long-grain Basmati in our signature phool-patti livery — a piece of the road, on your shelf.
XXL long-grain 1121 — the workhorse of premium retail.
Silky polished Basmati for distributor & bulk programs.
Parboiled Sella 1121 — non-sticky, separate, golden.
Mango pulp, saag, spinach & flavour pastes for the diaspora kitchen.
555, Zaina, Min Zin, No.717, 717 Extra Gold — built to brief.
Full brand catalogue available on request — private-label programs supported across every product line.
Extracted from the ancient Khewra Salt Mines in Punjab — one of the world's oldest and largest. Its pink comes from natural iron oxide and trace minerals, laid down over millions of years. No additives, no anti-caking agents.
Beyond rice and salt — ready-to-cook classics under the Chef Nassim and No. 717 brands.
Pre-cleaned, naturally processed flavour pastes — garlic, ginger and ginger-garlic — for an instant base of savoury Pakistani flavour.
Sweetened, richly authentic Pakistani mango in export-grade tin. Now every season is mango season.
Thick, creamy curried mustard leaves — a Punjabi classic, ready to heat for the diaspora table.
Ready-to-cook palak purée for palak paneer and curries — a fresh green base in seconds.
Full product catalogue available on request — private-label programs available across all lines.
Long-term ties with importers, distributors and supermarket chains across every continent — experience that can't be replicated.
HACCP, ISO 9001:2015, FDA, SEDEX and FSSC 22000 — our quality control meets the most demanding markets.
From North America to the Gulf, Africa, the Indian Ocean and a growing European presence — we know how to deliver.
1 KG retail packs to 50 KG bulk sacks — non-woven, jute, plastic and jar formats matched to your market.
Full custom branding for supermarkets and distributors — bag design, spec matching, consistent supply.
Fast decisions, direct communication, partnerships built on trust. Your account is never just a number.
Full private-label programs for supermarkets and distributors — custom bag design, specification matching and consistent supply, lot after lot.
Importer, supermarket buyer or foodservice operator — our export team replies within 24 hours.